Book Sections:

I. Social Impact

II. Technology

III. Sustainability

 

1. Design for interaction and collaboration

IMAGE: puzzle

 

Outcomes people could see, touch, hear and engage with.

 

2. Get over your self.

IMAGE: somone in the mirror (ghostbuster sign)

 

It's not about you.

Not about you or your org.  It's about the thing your supporters care about.

Note re ego.

Make champions of others

 

3. Relationships are everything. 

Recognition.

$.

Fame.

Appropriate value over time.

 

4. Publish often.  Iterate.

Technology:

Give people tools to help them kick ass

 
Recipe for Cooperation
* Trust
* They'll see each other f2f one day
* Common values

Recipe for Collaboration

 

5. Online + Offline = Integrated strategy.

 

6. Test, Measure, Iterate.

 

7. Show, don't tell.

 

8. Listen.

 

9. Be humble.  You don't know everything.  Stop pretending that you do.

 

10. Create campaigns w/ feedback so users can see the impact they're making.

book exercise:

 

People who illustrate this:

Real people:
chris messina
justin massa
vinnie lauria
rolf kleef
anu nigam
brian okerbich
chad dickerson
scott heiferman
evan williams
joel on software

Stars:
bill gates (corp volunteerism)
jeff bezos
chris dibona (open data)
howard rheingold
clay shirky (excess capital/volunteerism 2.0)
tom peters (re-imagining biz)
seth godin (marketing)
jeff jarvis (bi-directional consumer/org)
david weinberger (philosophy, culture)
doc searls

chris anderson

vc's:
kleiner, perkins
draper fisher jurvetson

funders:

 

ntaps:

 

product developers:

 

engineers:

 

featured projects:

 

Social architecture methodology and milestones:

 

Immersion & Discovery:

 

a. problem statement

b .defining intent (clarity of vision for buy-in that illustrates the forest from the trees)

c. interaction blueprint (definition of interactions and potential outcomes)

d. planning meetings w respecitve stakeholder

e. define key tools, roles and responsibilities

f. prototype user-profiles/applications and scenarios

g. demo

h. raise $/define potential products and services

 

Action:

a. write manifesto

b. visual framework

c. recruit nodal organizers

d. publish community roles and structure

e. invite press to jan devchallenge planning meeting

 

Feedback:

a. user-sign-ups

b. user-engagement

c. heat-mapping

publishing and distribution:

 

Team:

MW

BB

 

Big milestones:

1. Sponsorship $

2. Speakers

3. Conference design/format

4. Challenge definition

5. Copy

6. Web design

7. Organizer Recruitment